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Learn about the history of our company and who we are.
Treating You Like La Familia
At S&R we believe in treating all our customers with respect and the best customer service possible. As a customer, you are treated like la familia or better known as family, because that is how we would want to be treated.

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Located In Zephyrhills
El Corazón De La Ciudad
Our headquarters are located in the beautiful city of Zephyrhills, Florida — a warm, welcoming community in the heart of Pasco County that we are proud to call home. While our roots are planted in Zephyrhills, we proudly serve seniors across the entire state of Florida, including the vibrant and culturally rich Tampa Bay area and its growing Latino community
The S&R Story
Nuestra Historia
Founded in 2009, S&R Services is dedicated to helping Florida seniors navigate their Medicare options with clarity, confidence, and no cost to them. Our founder, Rosie Paulsen, RSSA®, began her insurance career 22+ years ago with Humana Health Care in 2004. Her dedication to customer service, genuine love of people, and servant's heart helped her grow her passion into a thriving agency serving hundreds of seniors across Florida.
S&R Services now exemplifies what it means to be a faith-driven business — a testament to trusting God even when things seem overwhelming.
We do not sell to seniors. We serve them.
S&R Services is also raising the next generation of insurance leaders with a servant's heart — Agency Partners who lead with purpose, integrity, and care.
"So in everything, do to others what you would have them do to you, for this sums up the Law and the Prophets."
-- Matthew 7:12
Contact S&R
Our team of dedicated Agency Partners is available to help with all your Medicare and ACA needs. Feel free to reach out to us for any questions you have or to receive a personalized Medicare consultation at no cost to you.
🌐 snrservices.com
