About S&R
Learn about the history of our company and who we are.
Treating You Like La Familia
At S&R we believe in treating all our customers with respect and the best customer service possible. As a customer, you are treated like familia or better known as family, because that is how we would want to be treated.
Located In Zephyrhills
En El Corazón De La Ciudad
Our headquarters are located in the beautiful city of Zephyrhills, Florida. Known for its beautiful scenery and pure drinking water, it's a place we are glad to call home. However, we proudly serve all of Florida.
Meet The Founders
Conozca A Los Fundadores
Rosie And Scott Paulsen are the proud founders of S&R Services. Together with Rosie's gift of leadership, expertise in sales, and friendly personality along with Scott's technical knowledge, discernment, and helpfulness, they make the perfect team at S&R Services.
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The S&R Story
Nuestra Historia
Founded in 2009, S&R Services is dedicated to helping Florida seniors navigate their Medicare options with clarity, confidence, and no cost to them. Our founder, Rosie Paulsen, RSSA®, began her insurance career 22+ years ago with Humana Health Care in 2004. Her dedication to customer service, genuine love of people, and servant's heart helped her grow her passion into a thriving agency serving hundreds of seniors across Florida.
S&R Services now exemplifies what it means to be a faith-driven business — a testament to trusting God even when things seem overwhelming.
We do not sell to seniors. We serve them.
S&R Services is also raising the next generation of insurance leaders with a servant's heart — Agency Partners who lead with purpose, integrity, and care.
What Our Clients Are Saying
Our clients love having a dedicated agent to assist them with the confusing process. Don't take our word for it, take theirs instead.